BudBurst

Marking the first anniversary of the 24 hour drinking licence laws, a 'rescue remedy' called Dink has been released.

It is supposed to mitigate the ill-effects of binge-drinking with ingredients that mop up free radicals produced by the liver when it is processing alcohol. It is also cheap and readily available.

It is being marketed to "people who like to get merry". Presumably because they feel it is unwise to market it to people who like to get smashed out of their skulls every Friday night and throw up partially digested burgers on street corners. I think we know who it is actually aimed at.

I must admit that my first thought was "great idea", sounds so useful. But while I'm no Catholic I do think the pain of hang-overs is justly deserved and should reflect any excess. The sparkle generated by a few drinks with friends too easily degenerates into boorishness  and incapacity beyond a certain point. There are very few elegant drunks.

And aren't we supposed to be cutting down binge drinking, as a society? We need a cultural shift that comes collectively - social evolution if you like, of the kind we've seen with smoking, drink driving and wearing seat belts.

Most Friday-nighters, though by no means all, are young people with their whole lives ahead of them and of course there is a natural protective urge to want them to stay healthy. The price that many of them pay for their excesses can be heart-breaking. Blaming them as being responsible for their own actions is ridiculous if the message they absorb is that getting really drunk and doing stupid things is clever and/or funny.

And now we are giving them the tools to avoid hangovers. I like drinking and sometimes I drink more than I should, but I also know that my body hates it when I do. It's a natural defense mechanism to show us our limits and should not be overlooked as a preventative.

If we no longer have any medical consequences we will push our bodies over the limit as a matter of course. But often the real trauma of binge drinking is the wider physical and emotional damage caused by violence, bravado, promiscuity or recklessness . Can we  develop a pill for that too?